Case Studies

Results That “Sing” for Themselves

At Canary Song Consulting, success is measured by the lasting impact we create for our clients. Each case study is more than a story — it’s proof of how we transform complexity into clarity, challenges into growth, and vision into results.

From boosting revenue through customer journey redesigns to building cultures where employees thrive, our work reflects a single purpose: helping organizations align people, systems, and strategy to scale sustainably.

Through these client success stories, you’ll see how we:

  • Spot Patterns Others Miss: We turn scattered data, broken processes, and informal habits into structured systems that anticipate needs and open new growth channels.

  • Redesign Journeys Front to Back: From sales pipelines to service flows, we connect the customer-facing and back-end processes so experiences are seamless, measurable, and repeatable.

  • Balance People, Process & Tech: We modernize CRMs, ERPs, and platforms — but always through a people-first lens that builds trust, wins adoption, and sustains change.

  • Build Cultures of Accountability: We enroll teams into owning processes, equip them with tools and playbooks, and create structures that outlast turnover.

  • Make Feedback Actionable: Whether through CES, CSAT, or direct customer insight, we design loops that turn signals into strategy and measurable improvements.

  • Deliver Growth That Lasts: By aligning strategy with execution, we help clients lift conversions, expand markets, and scale operations without burning out their people.

Every case study highlights not just the outcomes we deliver, but the way we deliver them — with empathy, precision, and a hands-on approach that bridges strategy and execution.

If you want to understand what drives us, look no further than our clients’ success. Their wins are our signature — and they truly sing for themselves.

What help are you looking for?

Implementation

(Brand New Launch)


The first-time roll-out of a system, tool, or process that didn’t exist before in the organization.

Optimization

(Enhancement / Refinement)

Improving an existing system, process, or workflow for better performance, efficiency, or usability.

Case Studies By Type

For More Specific, Case Studies look here:

Overhaul

(Transformation/Significant Change)


A large-scale redesign or restructuring of a system, process, or program — often involving fundamental changes to approach, architecture, or methodology.



CRM Data Overhaul & Lifecycle Marketing Enablement
Overhaul Shayna Overhaul Shayna

CRM Data Overhaul & Lifecycle Marketing Enablement

From Chaos to Clarity: A CRM Transformation Story
What happens when your CRM has nearly half a million duplicates? For one global organization, broken data integrity meant missed opportunities, generic campaigns, and frustrated teams. We overhauled HubSpot from the ground up — cleaning 489,000 records, building lifecycle-driven segmentation, and aligning communications across Marketing and Sales. The result: accurate data, personalized engagement, and a CRM that finally worked as the growth engine it was meant to be.

Read more about how we turned a cluttered database into a revenue driver.

Read More