Case Studies

Results That “Sing” for Themselves

At Canary Song Consulting, success is measured by the lasting impact we create for our clients. Each case study is more than a story — it’s proof of how we transform complexity into clarity, challenges into growth, and vision into results.

From boosting revenue through customer journey redesigns to building cultures where employees thrive, our work reflects a single purpose: helping organizations align people, systems, and strategy to scale sustainably.

Through these client success stories, you’ll see how we:

  • Spot Patterns Others Miss: We turn scattered data, broken processes, and informal habits into structured systems that anticipate needs and open new growth channels.

  • Redesign Journeys Front to Back: From sales pipelines to service flows, we connect the customer-facing and back-end processes so experiences are seamless, measurable, and repeatable.

  • Balance People, Process & Tech: We modernize CRMs, ERPs, and platforms — but always through a people-first lens that builds trust, wins adoption, and sustains change.

  • Build Cultures of Accountability: We enroll teams into owning processes, equip them with tools and playbooks, and create structures that outlast turnover.

  • Make Feedback Actionable: Whether through CES, CSAT, or direct customer insight, we design loops that turn signals into strategy and measurable improvements.

  • Deliver Growth That Lasts: By aligning strategy with execution, we help clients lift conversions, expand markets, and scale operations without burning out their people.

Every case study highlights not just the outcomes we deliver, but the way we deliver them — with empathy, precision, and a hands-on approach that bridges strategy and execution.

If you want to understand what drives us, look no further than our clients’ success. Their wins are our signature — and they truly sing for themselves.

What help are you looking for?

Implementation

(Brand New Launch)


The first-time roll-out of a system, tool, or process that didn’t exist before in the organization.

Optimization

(Enhancement / Refinement)

Improving an existing system, process, or workflow for better performance, efficiency, or usability.

Case Studies By Type

For More Specific, Case Studies look here:

Overhaul

(Transformation/Significant Change)


A large-scale redesign or restructuring of a system, process, or program — often involving fundamental changes to approach, architecture, or methodology.



Inventory and Promotion Optimization
Optimization Shayna Optimization Shayna

Inventory and Promotion Optimization

From Over-Scheduling and Margin Erosion to Demand-Driven Growth


When aggressive promotions and unfocused scheduling created decision fatigue, under-filled courses, and unnecessary cancellations, I led a cross-functional initiative to realign sales, marketing, and operations around a demand-based model.

  • Reduced cancellations by 20% and boosted enrollments by 15%.

  • Simplified choices for customers, making decisions faster and easier.

  • Protected margins by eliminating discount overuse while still filling under-enrolled courses.

Discover how Shayna increased enrollments and reduced cancellations by aligning course scheduling and promotions with demand patterns.

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Optimizing Pricing & Packaging Through Simplification
Optimization Shayna Optimization Shayna

Optimizing Pricing & Packaging Through Simplification

Simplifying Pricing, Strengthening Revenue
Too many options overwhelm customers and weaken margins. This training organization’s 4–5 pricing tiers created decision fatigue, revenue loopholes, and a sales culture addicted to discounts.

By streamlining down to just two clear options — and tying package discounts to real commitments — we eliminated loopholes, boosted eCommerce sales by 20%, and empowered sales to lead value-based conversations instead of defaulting to discounts.

Learn how by simplifying pricing and aligning sales incentives with real commitments, a client boosted online sales, improved margins, and delivered a better buying experience for customers.

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Optimizing the Buyer’s Journey (Front-End & Back-End) to Achieve 20% Lead to Closed Sales Conversions
Optimization Shayna Optimization Shayna

Optimizing the Buyer’s Journey (Front-End & Back-End) to Achieve 20% Lead to Closed Sales Conversions

From Chaos to Clarity: Redesigning the Buyer’s Journey

When sales processes live in reps’ heads, consistency suffers — and conversions stall. At this global organization, immature practices like treating every lead as “qualified” and creating blanket deals buried the team in low-value work. Marketing campaigns overlapped with sales efforts, creating gaps and confusion for customers mid-journey.

By introducing structured buyer’s journeys for five products, implementing lead qualification in HubSpot, and aligning front-end and back-end processes, we lifted conversions from 5% to 20% while building a scalable framework that survives turnover.

👉 Read the full story to see how a fragmented, rep-led process transformed into a true sales engine.

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Market Expansion Strategy & Implementation (B2B & B2C Shift)
Strategy, Optimization Shayna Strategy, Optimization Shayna

Market Expansion Strategy & Implementation (B2B & B2C Shift)

Breaking into B2B: Unlocking Growth Hidden in Plain Sight
80% of revenue came from individual buyers — but buried in the CRM were overlooked organizational leads. By cleaning 20+ years of data, creating B2B-specific messaging, and redesigning the sales process, we grew active corporate clients from 6 to 20, each bringing high-value group enrollments.

See how we did that.

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Internal Training & Onboarding Platform Implementation

Internal Training & Onboarding Platform Implementation

Struggling with onboarding that takes too long—or worse, never really kicks off? Tired of re-creating training materials and presentations every time someone new joins?

Take a look at how Shayna redesigned the entire employee onboarding experience from the ground up:

  • Built a streamlined, centralized learning platform

  • Created role-based lesson paths, engaging content, and helpful videos

  • Reduced onboarding time from weeks to days

  • Empowered your team to learn with context, clarity, and confidence

Tap in to explore how a modern training system can change everything.

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