Case Studies

Results That “Sing” for Themselves

At Canary Song Consulting, success is measured by the lasting impact we create for our clients. Each case study is more than a story — it’s proof of how we transform complexity into clarity, challenges into growth, and vision into results.

From boosting revenue through customer journey redesigns to building cultures where employees thrive, our work reflects a single purpose: helping organizations align people, systems, and strategy to scale sustainably.

Through these client success stories, you’ll see how we:

  • Spot Patterns Others Miss: We turn scattered data, broken processes, and informal habits into structured systems that anticipate needs and open new growth channels.

  • Redesign Journeys Front to Back: From sales pipelines to service flows, we connect the customer-facing and back-end processes so experiences are seamless, measurable, and repeatable.

  • Balance People, Process & Tech: We modernize CRMs, ERPs, and platforms — but always through a people-first lens that builds trust, wins adoption, and sustains change.

  • Build Cultures of Accountability: We enroll teams into owning processes, equip them with tools and playbooks, and create structures that outlast turnover.

  • Make Feedback Actionable: Whether through CES, CSAT, or direct customer insight, we design loops that turn signals into strategy and measurable improvements.

  • Deliver Growth That Lasts: By aligning strategy with execution, we help clients lift conversions, expand markets, and scale operations without burning out their people.

Every case study highlights not just the outcomes we deliver, but the way we deliver them — with empathy, precision, and a hands-on approach that bridges strategy and execution.

If you want to understand what drives us, look no further than our clients’ success. Their wins are our signature — and they truly sing for themselves.

What help are you looking for?

Implementation

(Brand New Launch)


The first-time roll-out of a system, tool, or process that didn’t exist before in the organization.

Optimization

(Enhancement / Refinement)

Improving an existing system, process, or workflow for better performance, efficiency, or usability.

Case Studies By Type

For More Specific, Case Studies look here:

Overhaul

(Transformation/Significant Change)


A large-scale redesign or restructuring of a system, process, or program — often involving fundamental changes to approach, architecture, or methodology.



Market Expansion Strategy & Implementation (B2B & B2C Shift)
Strategy, Optimization Shayna Strategy, Optimization Shayna

Market Expansion Strategy & Implementation (B2B & B2C Shift)

Breaking into B2B: Unlocking Growth Hidden in Plain Sight
80% of revenue came from individual buyers — but buried in the CRM were overlooked organizational leads. By cleaning 20+ years of data, creating B2B-specific messaging, and redesigning the sales process, we grew active corporate clients from 6 to 20, each bringing high-value group enrollments.

See how we did that.

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Internal Training & Onboarding Platform Implementation

Internal Training & Onboarding Platform Implementation

Struggling with onboarding that takes too long—or worse, never really kicks off? Tired of re-creating training materials and presentations every time someone new joins?

Take a look at how Shayna redesigned the entire employee onboarding experience from the ground up:

  • Built a streamlined, centralized learning platform

  • Created role-based lesson paths, engaging content, and helpful videos

  • Reduced onboarding time from weeks to days

  • Empowered your team to learn with context, clarity, and confidence

Tap in to explore how a modern training system can change everything.

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Certification Platform Overhaul Strategy and Pilot
Overhaul, Strategy Shayna Overhaul, Strategy Shayna

Certification Platform Overhaul Strategy and Pilot

From 6-Week Onboarding Delays to Scalable, Predictable Certification Growth

When a global certification program was stuck on a 20-year-old manual process, the result was long onboarding times, unpredictable workloads, and cultural resistance to modernization. Past attempts to fix it failed — not because of technology, but because people weren’t brought along.

Leading the redesign, I applied my 80/20 principle: automate 80% of repetitive cases through self-service while reserving 20% for human intervention where it matters most.

The result: a roadmap for 70% faster onboarding, consistent revenue flow, and scalable growth — proving that modernization succeeds when people and processes transform together.

Read the full case study to see how we balanced automation with human-centered change management.

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